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You’ve built success. Now it’s time to change what it requires from you.
The Redefining Success® Challenge is a one-month experience designed to help you rethink how you work, reclaim your capacity, and step into your next level without sacrificing more of your life to get there.
More Capacity. More Profit. More Life.
EARLY ENROLLMENT BONUS: The first 12 people to join receive a private 30-minute Implementation Call with Laura to use after the Challenge through December 19.
Step Out of the Constant Performance Loop
Right now, too much is still sitting in your head. Things to follow up on, decisions to make, details you're tracking. Your mind never fully shuts off.
You find yourself checking in throughout the day, always trying to stay a step ahead to keep things moving. Even when you step away, part of your attention stays with it.
It's subtle, but your never-ending to-do list is always running in the background. And over time, it takes up more space than it should.
This is what I call the Constant Performance Loop.
Your attention gets pulled in too many directions. Your work takes longer than it should. Your day fills up faster than it needs to. And your time never fully feels like your own.
Even when things are working, it becomes harder to fully disconnect because something always feels like it still needs you.
Inside the Redefining Success® Challenge, you'll spend four weeks redefining the beliefs, habits, and definitions of success that keep you busy but unfulfilled, and rebuilding them on your own terms.
Not by adding more to your plate. By removing what doesn't belong there.
15 minutes a day. One redefinition at a time. And by the end, your business will still perform at a high level, but it will stop taking so much of you to keep it there.
You know what deserves your attention, and you trust yourself enough to let the rest wait.
You finish your day without that feeling that there’s one more thing you need to do before you leave. The loops that used to stay open in your mind begin to close, so work actually ends when the day ends.
Your business has room to grow without every new client, opportunity, or goal automatically creating more work for you.
You have the capacity to think bigger about what’s next and the confidence to decide what you actually want it to look like.
You’ll notice it in simple moments, like sitting down to dinner with your family and actually being present in the conversation instead of feeling that underlying pull to check back in.
As you create more capacity, your thinking becomes more strategic and your business can continue to grow without demanding more of your time and attention.
You have more room to enjoy what you’ve built and be fully present in the life you built it for.
This is what success can look like now.
What Begins to Change
Inside the Intensive, we apply this framework directly to your business so the insights become practical changes you can implement immediately.
Not five hours to squeeze in more work. Five hours you get to decide how to use.
Even when you’re done for the day, part of you is often still in it. You’re thinking through decisions, keeping track of what needs to happen next, or mentally preparing for tomorrow.
Inside the Challenge, we’ll look at how your business actually operates day to day and identify where you can create more capacity without sacrificing results or momentum.
Consider what recovering just five hours of focused, high-value time each week could be worth.
At a conservative leadership value of $250 per hour:
5 hours per week = $1,250
Over a year = $60,000+ in recovered capacity
And the value goes far beyond the math.
You make decisions faster and trust them. Your day has more room for the work that actually moves the business forward. There’s less to keep track of mentally, and growth no longer has to automatically create more work for you.
Then there’s what happens outside the business.
You sit down to dinner and stay in the conversation. Time away actually feels like time away. Your mind has room for the people and experiences you worked so hard to have more time for.
That’s the real return: more capacity to grow your business and more freedom to enjoy the life your success has created.
Your Return on Investment
4 weeks. 5 days a week. Weekends off.
Each Challenge day gives you one focused coaching concept, reflection, or implementation step designed to take approximately 10–15 minutes.
No hours of content to catch up on. No complicated assignments.
We'll have two live Q&A Calls where you can get coaching from Laura.
Thursday 9/24, 11 a.m. CST, and Thursday 10/8, 2 pm CST. You can pre-submit questions if you can't be there live. Calls will be recorded and uploaded to your training library.
Private Telegram community; Lifetime access to the Challenge in your training library.
Weekends are off. No new content. No assignments. Time to rest, catch up, or simply be present in your life, because rest IS part of high performance.
18 Days of Coaching + Implementation
Short, focused coaching designed to create a shift you can actually apply that day.
Two Live 60-Minute Group Coaching Calls with Laura
Bring your real business decisions, questions, and challenges and get coached directly. This is where the real work happens. Hot-seat coaching, Q&A, and direct access to Laura's guidance on your specific situation. Replays available if you can't attend live.
Redefining Success® Workbook + Tools
Turn what you’re learning into decisions, changes, and a clear plan for what comes next.
Private Telegram Community
Stay connected to the conversation and get support throughout the Challenge.
Lifetime Access
Return to the entire Challenge whenever your business enters another season of growth or your definition of success changes.
BONUS FOR THE FIRST 12 TO JOIN
A Private 30-Minute Implementation Call with Laura
The work doesn’t have to end when the Challenge does.
The first 12 people to join will receive a private 30-minute implementation call with Laura to use anytime after the Challenge ends through December 19, 2026.
Bring your 90-Day Plan, a decision you’re working through, or an area where you want personalized support. We’ll use our time together to help you implement what you’ve learned and keep moving forward.
Only 12 private calls are available. Once they’re claimed, this bonus is gone.
What Changes Over Four Weeks
WEEK 1: THE IDENTITY BEHIND YOUR SUCCESS
See yourself differently.
The way you operate today didn’t happen by accident. The habits, beliefs, and expectations that helped you build an extraordinary level of success are still influencing how much you take on, what you expect from yourself, and what you believe you need to keep doing to maintain your results.
This week, you’ll decide what still serves the person you’re becoming and what you’re ready to stop carrying into your next chapter.
You’ll leave with: Greater confidence in who you are now and a clearer sense of how you want to lead, work, and make decisions going forward.
WEEK 2: CREATE CAPACITY + LEVERAGE
Create room for what’s next.
Using the Redefining Success® Capacity + Leverage Map, you’ll see exactly where your business is using more of your time, energy, and attention than it needs to. Then you’ll identify where to simplify, create leverage, and reduce unnecessary dependence on you while protecting the results you’ve worked hard to build.
You’ll leave with: Specific opportunities to reclaim capacity and a business that can begin asking less of you as it grows.
WEEK 3: DEFINE YOUR NEXT CHAPTER
Choose what success looks like now.
Using the Redefining Success® Next Chapter Framework, you’ll decide what you actually want from this stage of your business and life. How much do you want to work? What do you want your role to become? What goals still excite you? What are you ready to leave behind?
You’ll stop letting what you’ve always done determine what you do next.
You’ll leave with: A clear definition of the success you want now and the confidence to make your next decisions from there.
WEEK 4: REDESIGN HOW YOU OPERATE
Build it intentionally.
Now we turn everything you’ve uncovered into your Redefining Success® 90-Day Plan. You’ll choose the few changes that can create the greatest impact in your business and life while protecting the revenue, relationships, and results that matter to you.
This isn’t about starting over. It’s about intentionally redesigning what you’ve already built to support where you’re going next.
You’ll leave with: A focused 90-day plan that turns your new definition of success into real changes in the way you work, lead, and live.
See yourself differently. Create capacity. Choose what’s next. Build it intentionally.
Your next level doesn’t have to require more of you.
You know how to produce results, but you’re questioning how much of your life you want your business to keep requiring.
You see opportunities everywhere, and you want the clarity and confidence to decide what actually deserves your attention.
You want continued growth and profitability, with more capacity to enjoy the life your success was supposed to create.
You’re ready to change the way you create success.
Who This Is For
I’m Laura Flood, founder of Redefining Success® and a Certified High Performance, Life, and Success Coach.
For more than 30 years, I’ve built and led successful businesses, generated millions in revenue, ranked among the top 1% of Realtors nationwide, and coached entrepreneurs through growth, reinvention, and their own next levels of success.
Along the way, I made a decision that has shaped the way I build everything: I wanted extraordinary results without giving my entire life to achieve them.
I’ve built businesses while working under 40 hours a week, protecting time for my family, and creating the freedom to actually enjoy the success I worked so hard for.
That experience is at the heart of Redefining Success®.
I understand what it takes to perform at a high level, and I also understand how easy it is for a successful business to gradually take up more time, energy, and mental space than you ever intended.
My work combines science-backed high-performance principles with three decades of real-world business experience to help successful entrepreneurs create greater clarity, capacity, leverage, and profitability while building a business that works for the life they want now.
Because at this level, success isn’t about proving how much you can handle. It’s about deciding what success is really meant to make possible for you now.
Laura Flood
Broker/CEO, Realtor®
CLHMS, ABR, CRS, e-PRO, GRI, CNE
Certified High Performance, Life, Business and Success Coach
More Capacity. More Profit. More Life.
The question now is whether the way you’re creating success still fits the life you want.
Four weeks from now, you could have greater clarity about where you’re going, more confidence in the decisions you’re making, more capacity for what matters, and a business that is beginning to require less of your constant attention.
You don’t need to wait until something is broken to change the way it works.
More Capacity. More Profit. More Life.
Join early: The first 12 participants also receive a private 30-minute Implementation Call with Laura, available to use after the Challenge through December 19th, 2026.
What Clients Say About Working With Laura
"When I came to Laura for coaching, I was feeling totally overwhelmed and in "lack" and "scarcity". Laura was able to get me out of my own way and to feel confident about where I stood in my business and the direction of where it was going. She asked important questions that helped me shift my perspective on my challenges, gave me clarity, and helped me to feel more empowered. I could finally breathe again, reset with confidence, and move forward with renewed energy and purpose. Laura really gets to know you and your business and tailor her coaching for YOU. I would definitely recommend Laura as a coach who feels more like a team leader to you and your business while helping you to drive results both personally and professionally. " Emily G.
"Working with Laura was transformative. Her insights helped me avoid common pitfalls, achieve consistency, and stand out in the industry. I’ve gained clarity and confidence that has elevated my career. Choosing Laura as my Success and Business Coach turned out to be the best decision I’ve made in my real estate career. I can’t say enough about how valuable this experience has been for me." Justin L.
"I truly can't express enough how I enjoyed working with Laura. The information and systems she has provided are invaluable. I am excited to implement them and grow my business. I enjoyed the personalized support, helping me to clarify my goals and hold myself accountable as well. Laura's positive mindset is an inspiration to me." Belinda R.
“My coaching session with Laura helped provide clarity and focus in my business. Her success as a realtor, coach, and business owner is inspiring! I would recommend Laura’s coaching to anyone looking for a business expert to help take their business to the next level.” Shauna T.
“Laura is a beautiful balance of powerhouse tools and experience mixed with warm, authentic application. Laura met me right where I am in my business goals. Her coaching raised the bar of what I expected from myself and I always leave her sessions feeling replenished and aware of my progress, and clear of what I need to do next to go even farther. If you are going it alone, you absolutely need to hire Laura as your coach!” Susanna J.
"As an entrepreneur running three different businesses, I came into my coaching session with Laura feeling overwhelmed and unclear about the direction I needed to take. Laura helped me unpack everything, explore my options, and guided me toward clarity with practical tips, tools, and resources. It was such a valuable experience, and I’m truly grateful for the insight and support she provided." Cortney C.
"I had the opportunity to be coached by Laura, and it was incredible. That's why I'm sharing this. If you have the chance to work with her, take it. With more than 30 years of business experience, Laura has an amazing ability to help business owners gain clarity and grow with confidence. Before our coaching session, I was confused about my offer and my ideal client. Even though I'd been in business for a while, I couldn't clearly define who I wanted to serve or what I should focus on to reach my next level of growth. In one conversation, Laura helped me uncover what makes my business different. She helped me recognize my unique process, my strengths, and the value my clients already see in me. I left with a level of clarity I hadn't been able to find on my own. If you're serious about growing your business and want a coach who can help you see what you can't see yourself, I highly recommend working with Laura." Devika .
Frequently Asked Questions
16 daily video or audio sessions (10–15 min each, Monday - Friday) for you to watch on your schedule.
2 live coaching sessions with Laura 60 minutes. This is where the real work happens. Hot-seat coaching, Q&A, and direct access to Laura's guidance on your specific situation. Replays available if you can't attend live.
You'll have lifetime access to the trainings and recordings inside your training library.
We begin on Monday 9/14/26- Friday 10/9/26. Live Coaching Calls Thursday 9/24, 11 a.m. CST, and Thursday 10/8, 2 pm CST. You can pre-submit questions if you can't be there live. Calls will be recorded and uploaded to your training library.
All calls will be recorded and uploaded to your training library within 24 hours. If you can't attend the live call, you can submit any questions beforehand.
You'll have lifetime access to the trainings and call recordings.
This is a focused one-month experience designed to help you step out of the Constant Performance Loop and refine how your business operates so it can continue performing without requiring your attention everywhere at once.
Each week we work through a key layer of the Redefining Success® Method together, applying it directly to your business so changes begin taking shape in real time.
Sessions are designed to help you think clearly about how your business currently operates, identify where your attention is still being pulled into unnecessary decisions, and begin restructuring the standards, systems, and operating patterns that support long-term growth.
Over the four weeks, you'll notice your thinking becoming clearer, decision-making becoming more confident, and your businesses beginning to operate with far less constant oversight.
At Best of Best Review, we are proud to honor Laura Flood, Founder and CEO of Redefining Success® Coaching and Real Estate Methods for Success®, as the Best Success and High Performance Coach in the US of 2025. Laura has transformed the way entrepreneurs and Realtors define achievement. Rather than subscribing to hustle culture, she has pioneered a refreshing new model: one where success is measured by alignment, fulfillment, and sustainable growth.
Laura Flood: Best Success and
High-Performance Coach in the US for 2025
Read Full Article Here
At Best of Best Review, we are proud to announce Laura Flood as the winner of the Best Success and High-Performance Coach in 2024 award. This prestigious honor celebrates her unparalleled dedication to transforming lives, her innovative coaching methods, and her ability to empower entrepreneurs and Realtors to achieve extraordinary success.
Laura Flood: Best Success and
High-Performance Coach in 2024
Read Full Article Here
Laura Flood, the visionary behind Redefining Success® Coaching and Real Estate Methods for Success®, is reshaping how entrepreneurs and real estate professionals approach success. Her innovative Redefining Success® Mastermind offers ambitious women the tools to redefine their professional and personal lives through strategic systems, mindset shifts, and a supportive community.
Redefining Success®: Empowering Women Entrepreneurs with Transformative Coaching and Strategic Masterminds
Read Full Article Here
This high-level group coaching experience is designed for ambitious entrepreneurs and Realtors who seek to redefine success on their own terms, balancing professional achievement with personal fulfillment.
Redefining Success® Mastermind Empowers Entrepreneurs to Achieve Sustainable Success
Read Full Article Here
Laura Flood, Founder of Redefining Success® Coaching and Real Estate Methods for Success®, is revolutionizing how entrepreneurs and Realtors define and achieve success. Laura has developed an innovative approach that combines strategic systems with a strong emphasis on mindset, boundaries, and fulfillment. Her work empowers professionals to build sustainable businesses while living intentional lives aligned with their deepest values.
Redefining Success®: A New Path to Prosperity and Fulfillment
Read Full Article Here
Laura Flood introduces Redefining Success®, a groundbreaking coaching framework designed to help entrepreneurs and Realtors achieve sustainable success while prioritizing balance, clarity, and fulfillment in both their personal and professional lives.
Laura Flood Unveils Redefining Success® Framework Transforming Coaching for Realtors and Entrepreneurs
Read Full Article Here
My definition of women who win isn't found in their titles or bank accounts. It’s having the courage to live authentically and unapologetically with intention and purpose.
Women who win are ambitious, positive, resilient, and are relentlessly committed to their dreams and making an impact in this world.
Order a Copy of Women Who Win
This book is for anyone who wants to show up authentically, make a bigger impact, and build success in a way that feels aligned. In my chapter, I share how introverts can achieve extraordinary success by showing up in a way that feels right for them–no need to change who they are. Success and influence don’t come from being the loudest—they come from showing up with confidence, purpose, and intention.
Actionable Strategies From Industry Experts to Help You Stand Out in Your Industry With Ease
Order Your Copy of Visible Here
Ranked in the top one-percent of agents in the nation, Laura Flood has 30+ years experience serving communities in Southeastern Wisconsin. An experienced and happy team has been crucial to that success. “We’ve cultivated a family-first, motivating work environment.
Featured in Top Agent Magazine
Read Full Article Here
