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Work Less. Earn More. Live Better.

High-performance coaching, systems, and support for ambitious entrepreneurs and professionals who want growth that expands income, protects energy, and creates more time for what matters most.




Redefining Success™

Redefining Success™ is a movement for ambitious entrepreneurs and leaders who are ready to scale sustainably and live intentionally.

 This proven framework combines high-performance coaching, mindset mastery, and streamlined business systems. Clients learn to simplify their strategy, reclaim their time, and build profitable businesses that support their dream lifestyle.

Because true success isn’t just about hitting higher numbers,  it’s about designing a life where you have the time, energy, and freedom to enjoy what you’ve built.

You’re Focused. Energized. Aligned.

You’re in control of your time, showing up as your best self, for your business and your life. What if feeling confident, bold and motivated became your new normal?

That’s the power of Redefining Success™ Coaching.

You don’t need another free download, masterclass, or another certification. You need the right mindset, the right strategy, and a coach who sees your next level clearly and helps you step into it.

What if most days felt like your best days?


Redefining Success™ and Real Estate Methods For Success® Coaching gives ambitious entrepreneurs, driven professionals, and Realtors the exact tools, strategies, and mindset shifts to scale smarter, grow faster, and achieve lasting success,
without sacrificing your life in the process.

This isn’t about working harder, it’s about living intentionally, mastering productivity, and building the influence and confidence to achieve your biggest goals.





I’m Laura Flood—Certified High Performance Coach, Business Strategist with over 30 years as a top Real Estate Broker and CEO.

I've generated millions of dollars in revenue, while working less than 40 hours a week and putting my family first.

I know firsthand that hustle isn’t the answer—clarity, strategy, and mindset are. I've helped countless people redefine success, unlock their potential, and create a life of true freedom.

That’s exactly what Redefining Success™ delivers.

I’m Laura Flood, Certified High Performance Coach, Business Strategist with over 30 years as a top Real Estate Broker and CEO.

I've generated millions of dollars in revenue while working less than 40 hours a week and putting my family first.

I know firsthand that hustle isn’t the answer, clarity, strategy, and mindset are. I've helped countless people redefine success, unlock their potential, and create a life of true freedom.

That’s exactly what Redefining Success™ delivers.

Redefining Success™
Podcast

Listen Now

Create Extraordinary Results in Business and Life.
Happy, Healthy, Wealthy.

What if you could create extraordinary success in both business and life, more income, more freedom, and more energy for what matters most, without the constant hustle or having to choose between your business and your life?

Courses and Coaching with Laura

Redefining Success™
Collective Membership

For ambitious entrepreneurs like you, who are ready to redefine what success looks like. We combine cutting-edge business strategy, powerful mindset coaching, and a community of like-minded, high-achieving individuals who will support, challenge, and inspire you to reach your next level of success,  all while working less and living more.

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Courses and Coaching with Laura

Redefining Success™
Life-First Business Reset

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A high-performance reset for ambitious entrepreneurs who want growth that expands their income, protects their energy, and creates more time for what matters most.

Delivered as a private podcast, the Reset shares the exact strategies, mindset, and systems I used to create a top 1% business working less than 40 hours a week and staying fully present for the life I built.

Redefining Success™
Collective Membership

Learn More

For ambitious entrepreneurs like you, who are ready to redefine what success looks like. We combine cutting-edge business strategy, powerful mindset coaching, and a community of like-minded, high-achieving individuals who will support, challenge, and inspire you to reach your next level of success, all while working less and living more.

Redefining Success™
High Performance, Business, and Life Coaching

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Build a profitable, sustainable business and elevate every area of your life. Work less, earn more, and scale with clarity and confidence. Reclaim your time, maximize your energy, and finally live a life of freedom, success, and fulfillment, without the hustle.

Redefining Success™
Team High Performance, Business, and Life Coaching

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Activate the full potential of your team with Success and High Performance Coaching. A profitable, sustainable business starts with a happy, healthy, and wealthy team.

Real Estate Methods for Success®
Coaching and Courses

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You already know how to sell real estate, but managing the tech, systems, and strategies can feel overwhelming. This course and coaching is your EASY button for creating a streamlined, scalable business. Your go-to resource for tech, systems, and templates, real estate success made simple!

Everything you want is possible. And it starts with building a business that supports the life you actually want to live.

Through my signature Redefining Success™ and Real Estate Methods for Success® coaching programs, I help high-performing entrepreneurs lead with clarity, protect their time, and grow their business in a way that supports their life, not consumes it.

This work combines mindset mastery, high-performance strategy, and proven business systems that create lasting transformation. Not just success on paper, but alignment, fulfillment, and real freedom.

You’ll learn how to quiet the mental noise, focus on what matters, and become the most confident, intentional version of yourself in business and in life.

The Redefining Success Method

Clarity & Confidence

Certainty and Self-Trust 
  • Decisions feel calm, fast, and grounded
  • Leadership comes from conviction rather than pressure

Focus & Productivity 

Boundaries and Momentum
  • Direct attention to what drives real results
  • Create momentum without longer hours

High Performance Habits & Energy

Create Next-Level Results
  • Sustainable success and high performance without burnout
  • Execute consistently with grounded energy

Proven Systems & Strategies

Save Time, Money, & Effort
  • Create leverage through scalable systems 
  • Expand results while protecting capacity and focus

Profit & Freedom

 Consistent, Reliable Income 
  • Increase profits to support your long-term security
  • Experience freedom built on choice and control

Alignment & Fulfilment

Happy, Healthy, Wealthy 
  • Lead from a consistent, calm and regulated state
  • Protect your health, joy and relationships as non-negotiables
The Mental Game of Business: Why Mindset Matters


Business strategy will take you far, but the right mindset? That's what determines how far you will actually go.

Success isn’t just about what you do, it’s about how you think, what you believe is possible, and whether you have the support to stay focused when things get hard.

Inside Redefining Success™ Coaching, we don’t just talk strategy; we strengthen your mindset so you can lead with clarity, confidence, and resilience. 

When you master the mental game, everything else gets easier.


You don’t need more hustle. You need a clear mind, a strong plan, and a coach who reminds you what you’re capable of, especially on the days you forget.

It’s the foundation for sustainable success and the reason our members move faster, feel better, and create results that actually last.

Have you listened to the Redefining Success™ podcast?

Have you listened to the Redefining Success™ podcast?

Listen on your
favorite platform: 

Spotify

Amazon Music

Apple Podcasts

Redefining Success™ Life-First Business Private Podcast

Redefining Success™ Life-First Business
Private Podcast

Sign up for free!

My name is Laura Flood and I’m a Certified High Performance, Life and Success Coach and a licensed broker and Certified Mentor with
eXp Realty.

I have over 30 years of experience in Real Estate as a CEO, leading a team, and have consistently been within the TOP 1% of Realtors in the US.

I’m a wife and a mom of 2 active children, and I’ve designed and built a happy life and a family-first, very successful business working less than 40 hours a week.

I've been passionate about personal and professional development for the last 3 decades, and I've spent hundreds of thousands of dollars on coaching, courses, education, and high-level masterminds. Coaching has always helped me get to my next level of success.

Many entrepreneurs enter this competitive industry without the mindset or habits they need to succeed. I know a better way. High Performance Coaching is a proven, science-backed curriculum to help you achieve higher levels of success, more energy, and happiness in both your business and life. I believe everyone can have it all, and I can help you get there.

Laura Flood
Broker/CEO, Realtor®
CLHMS, ABR, CRS, e-PRO, GRI, CNE
Certified High Performance, Life, Business and Success Coach

Redefining Success ™ and Real Estate Methods For Success® Coaching and Courses will help you make more money and have more time for the things that matter most in your life.

Life-Changing Transformations

"When I came to Laura for coaching, I was feeling totally overwhelmed and in "lack" and "scarcity". Laura was able to get me out of my own way and to feel confident about where I stood in my business and the direction of where it was going. She asked important questions that helped me shift my perspective on my challenges, gave me clarity, and helped me to feel more empowered. I could finally breathe again, reset with confidence, and move forward with renewed energy and purpose. Laura really gets to know you and your business and tailor her coaching for YOU. I would definitely recommend Laura as a coach who feels more like a team leader to you and your business while helping you to drive results both personally and professionally. " Emily G. 

"Working with Laura was transformative. Her insights helped me avoid common pitfalls, achieve consistency, and stand out in the industry. I’ve gained clarity and confidence that has elevated my career. Choosing Laura as my Success and Business Coach turned out to be the best decision I’ve made in my real estate career.  I can’t say enough about how valuable this experience has been for me." Justin L.

"I truly can't express enough how I enjoyed working with Laura. The information and systems she has provided are invaluable. I am excited to implement them and grow my business. I enjoyed the personalized support, helping me to clarify my goals and hold myself accountable as well. Laura's positive mindset is an inspiration to me." Belinda R. 

“My coaching session with Laura helped provide clarity and focus in my business. Her success as a realtor, coach, and business owner is inspiring! I would recommend Laura’s coaching to anyone looking for a business expert to help take their business to the next level.” Shauna T. 

“Laura is a beautiful balance of powerhouse tools and experience mixed with warm, authentic application. Laura met me right where I am in my business goals. Her coaching raised the bar of what I expected from myself and I always leave her sessions feeling replenished and aware of my progress, and clear of what I need to do next to go even farther. If you are going it alone, you absolutely need to hire Laura as your coach!” Susanna J.

"As an entrepreneur running three different businesses, I came into my coaching session with Laura feeling overwhelmed and unclear about the direction I needed to take. Laura helped me unpack everything, explore my options, and guided me toward clarity with practical tips, tools, and resources. It was such a valuable experience, and I’m truly grateful for the insight and support she provided."  Courtney C.


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Next Article

At Best of Best Review, we are proud to honor Laura Flood, Founder and CEO of Redefining Success™ Coaching and Real Estate Methods for Success®, as the Best Success and High Performance Coach in the US of 2025. Laura has transformed the way entrepreneurs and Realtors define achievement. Rather than subscribing to hustle culture, she has pioneered a refreshing new model: one where success is measured by alignment, fulfillment, and sustainable growth.

Laura Flood: Best Success and
High-Performance Coach in the US for 2025

Read Full Article Here

At Best of Best Review, we are proud to announce Laura Flood as the winner of the Best Success and High-Performance Coach in 2024 award. This prestigious honor celebrates her unparalleled dedication to transforming lives, her innovative coaching methods, and her ability to empower entrepreneurs and Realtors to achieve extraordinary success.  

Laura Flood: Best Success and
High-Performance Coach in 2024

Read Full Article Here

Laura Flood, the visionary behind Redefining Success™ Coaching and Real Estate Methods for Success®, is reshaping how entrepreneurs and real estate professionals approach success. Her innovative Redefining Success™ Mastermind offers ambitious women the tools to redefine their professional and personal lives through strategic systems, mindset shifts, and a supportive community.

Redefining Success™: Empowering Women Entrepreneurs with Transformative Coaching and Strategic Masterminds

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This high-level group coaching experience is designed for ambitious entrepreneurs and Realtors who seek to redefine success on their own terms, balancing professional achievement with personal fulfillment.

Redefining Success™ Mastermind Empowers Entrepreneurs to Achieve Sustainable Success

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Laura Flood, Founder of Redefining Success™ Coaching and Real Estate Methods for Success®, is revolutionizing how entrepreneurs and Realtors define and achieve success. Laura has developed an innovative approach that combines strategic systems with a strong emphasis on mindset, boundaries, and fulfillment. Her work empowers professionals to build sustainable businesses while living intentional lives aligned with their deepest values.

Redefining Success™: A New Path to Prosperity and Fulfillment

Read Full Article Here

Laura Flood introduces Redefining Success, a groundbreaking coaching framework designed to help entrepreneurs and Realtors achieve sustainable success while prioritizing balance, clarity, and fulfillment in both their personal and professional lives.

Laura Flood Unveils Redefining Success Framework Transforming Coaching for Realtors and Entrepreneurs

Read Full Article Here

My definition of women who win isn't found in their titles or bank accounts. It’s having the courage to live authentically and unapologetically with intention and purpose.

Women who win are ambitious, positive, resilient, and are relentlessly committed to their dreams and making an impact in this world.

Order a Copy of Women Who Win

This book is for anyone who wants to show up authentically, make a bigger impact, and build success in a way that feels aligned. In my chapter, I share how introverts can achieve extraordinary success by showing up in a way that feels right for them–no need to change who they are. Success and influence don’t come from being the loudest—they come from showing up with confidence, purpose, and intention.

Actionable Strategies From Industry Experts to Help You Stand Out in Your Industry With Ease

Order Your Copy of Visible Here

Ranked in the top one-percent of agents in the nation, Laura Flood has 30+ years experience serving communities in Southeastern Wisconsin. An experienced and happy team has been crucial to that success. “We’ve cultivated a family-first, motivating work environment. 

Featured in Top Agent Magazine

Read Full Article Here

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@LauraFloodCoaching