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THE REDEFINING SUCCESS® CHALLENGE
Your business is working. The question is whether it's working for you.
The Redefining Success® Challenge is 21 days designed to change that, so you can keep building extraordinary success and have the time and energy to fully live the life you've built.
October 5 – October 25, 2026 | $297 | Lifetime Access
THE CONSTANT PERFORMANCE LOOP
When the way you’ve always operated keeps producing results, there isn’t much reason to question it.
You set a goal, achieve it, raise the bar, and keep going. Over time, what once felt exceptional becomes your baseline, the pace you thought was temporary becomes normal, and your ability to handle a lot becomes the reason you keep handling it.
That’s what I call The Constant Performance Loop.
Ambition leads to achievement. Achievement brings new expectations and pressure. You adapt, keep moving, and eventually find yourself pursuing the next goal before you’ve really decided whether it belongs in the version of success you want now.
The loop works, which is exactly why it can go unquestioned for years.
Your resourcefulness, consistency, and follow-through have helped you create extraordinary results. When something needs to happen, you make it happen.
The opportunity now is to make sure your role in the business has evolved as much as the business itself.
The shift begins when your capability stops being the deciding factor. Instead of automatically asking whether you can do something, you start considering whether the goal, opportunity, responsibility, or expectation is actually worth what it requires from you.
What you’re capable of doing and what deserves your time, energy, and ambition are two very different things.
What Changes When You Step Out of the Constant Performance Loop
You stop treating every good opportunity as one you need to pursue and become more selective about what deserves your ambition now.
You keep achieving, but on terms that work for you.
This is exactly what the Redefining Success® Challenge is designed to create.
You’re ambitious, consistent, and willing to do the work. You know how to create momentum and follow through on what matters. You're here because you want to see what you've been missing and make the decisions that get you where you want to go faster.
You want an experienced perspective that can help you recognize where your business has become more complicated or dependent on you than it needs to be, where your time and attention are creating the greatest return, and which changes could have the biggest impact on what comes next.
You take responsibility for the results you’re creating. You’re willing to question the way you’ve always done things when there’s a better way forward, and you’re ready to make changes when you see what needs to change.
You value your time and want coaching that respects it. You want focused strategy, powerful questions, and practical tools you can immediately apply to your business and life.
You have big goals, a successful business, and a full life you care about. You want to keep growing, making great money, and creating extraordinary results while becoming increasingly intentional about how you create all of it.
You bring the momentum. I’ll help you see what’s next and accelerate how you get there.
This Challenge Is For You If...
You already know how to get results. The next level is being much more selective about what deserves your best.
"I'd been in business for a while and still couldn't clearly define who I wanted to serve or what to focus on next. In one conversation with Laura, I uncovered what makes my business different — my unique process, my strengths, and the value my clients already see in me. I left with a level of clarity I hadn't been able to find on my own. If you're serious about growing your business and want a coach who helps you see what you can't see yourself, take the opportunity to work with her." Devika
You want a business that performs at a high level without everything running through you. You want to spend more of your time where you create the greatest value, make important decisions with confidence,build the systems, structure, and support that allow your business to keep moving without you always having to be on.
You want to close your laptop and actually feel finished. You want the time and energy to enjoy the success you’ve worked so hard to create, be fully present for the people and experiences that matter to you, take care of yourself, and still have plenty of ambition for what comes next.
Redefining Success® is becoming increasingly intentional about all of it: what you're building, where you create the greatest impact, and what no longer needs your involvement.
It's creating success that allows you to be happy, healthy, and wealthy while continuing to pursue everything that makes you excited about what's next.
What Redefining Success® Looks Like
What We're Actually Changing
You don’t need to rebuild what’s already working. You need to become more intentional about how you’re operating inside of it.
You already know how to work hard, follow through, solve problems, and create results. At this level, the opportunity is seeing where your ambition, attention, energy, and capacity are creating the greatest return, and where the way you've learned to succeed is making your next level harder than it needs to be.
Inside the Redefining Success® Challenge, we’ll focus on five areas that shape what you pursue, where your best attention goes, how you protect your capacity, the confidence you bring to important decisions, and what your success ultimately makes possible.
BECOME MORE SELECTIVE WITH YOUR AMBITION
Know which goals and opportunities are genuinely worth pursuing now, so you can go all in on what matters without spending the next six months achieving something you never consciously decided was worth the cost.
PUT YOUR BEST ATTENTION WHERE IT CREATES THE GREATEST RETURN
Stop letting what’s urgent, available, or easy for you to handle consume the attention your highest-value priorities deserve. You’ll know what needs your focus now and what can wait, change, or go.
CREATE CAPACITY WITHOUT IMMEDIATELY FILLING IT AGAIN
Identify what’s taking more of your time and energy than it deserves and make changes that give you room to think, create, recover, recognize the right opportunities, and be present for your actual life.
TRUST YOURSELF AT THE LEVEL YOU’VE EARNED
Make important decisions with more confidence, trust the experience you’ve spent years building, and move without needing perfect certainty or another achievement to prove you’re capable.
MAKE YOUR SUCCESS CREATE MORE FREEDOM
Get clear on what you want your success to make possible now, then begin aligning your goals, work, time, and choices around it so continued growth expands your freedom instead of automatically creating more to maintain.
When you’ve already built a successful business, the biggest return can come from seeing something differently, making an important decision sooner, recognizing where your attention is being wasted, or changing something that’s quietly making success harder than it needs to be.
Think about what one of these shifts could be worth:
A better decision
What is the value of making an important decision with confidence instead of continuing to circle it for another month, quarter, or year?
More of your best attention
What could happen if the time and energy going toward lower-value responsibilities, unnecessary decisions, and constant input went toward your highest-value work and biggest opportunities?
More capacity
What would change if you reclaimed even five hours a week and got to decide where those hours went: growing the business, thinking strategically, taking care of yourself, being with your family, or simply having more room in your life?
If an hour of your time is worth $250, five reclaimed hours represent $1,250 of your time every week, or $65,000 over the course of a year.
And those hours don’t need to become more working hours to be valuable. You get to decide whether they go toward your highest-value work, an opportunity you want to pursue, or enjoying more of the success you’ve already created.
A business that needs less of you in the wrong places
What would change if one responsibility, decision, or point of dependency stopped finding its way back to you week after week?
A more valuable next move
What could one opportunity be worth if you recognized it sooner, trusted yourself to pursue it, and gave it the focus it deserved?
The return on this Challenge isn’t measured by how much information you consume in 21 days. It’s measured by what you see differently, what you decide because of it, and what those decisions make possible from here.
Your one-time investment is $297. When you’re already creating results, one small shift in the right place can be worth many times that.
THE ROI OF ONE RIGHT SHIFT
"Laura is a beautiful balance of powerhouse tools and real-world experience — with the warmth to meet you exactly where you are. Her coaching raised the bar of what I expected from myself. I always leave her sessions feeling replenished, clear on my progress, and knowing exactly what I need to do next. If you're going it alone, you absolutely need to hire Laura as your coach." Susanna J.
21 days designed to change how you create your next level of success.
You already know how to create momentum and get results. Over these 21 days, we'll create enough space to see what's worth changing, where your greatest opportunities are, and how you can operate at an even higher level without adding more to your life.
Each session is short, focused, and designed to give you an insight, decision, or action you can immediately apply.
WEEK 1: THE IDENTITY BEHIND YOUR SUCCESS
We’ll start with the identity, beliefs, success rules, and habits that helped you create what you have today.
You’ll look at what still serves the person you’re becoming, what you may have outgrown, and what you actually want success to look like now.
By the end of the week, you’ll understand why you operate the way you do, have greater clarity about what deserves your ambition, and begin making decisions from where you’re going instead of automatically repeating what got you here.
WEEK 2: CREATE CAPACITY + LEVERAGE
Next, we’ll look at where your time, attention, energy, and involvement are creating the greatest return and where they could be used differently.
Using the Redefining Success® Capacity + Leverage Map, you’ll identify what truly deserves you, where your attention is being diluted, what your business no longer needs you to own, and where a change in structure, ownership, or focus could create significantly more capacity.
You’ll begin making those changes during the Challenge, so this isn’t just insight. You’ll start experiencing what becomes possible when more of your best thinking and energy are available for the things that matter most.
WEEK 3: HIGH PERFORMANCE + WHAT’S NEXT
In the final week, we’ll focus on what allows you to consistently operate at your best.
You’ll look at the habits, routines, boundaries, energy, and recovery that support your highest level of performance and identify what needs to change for the next version of success you’re creating.
Then we’ll bring everything together so you leave knowing what deserves your focus now, what you’re ready to release, and how you want to operate moving forward.
You’ll finish the Challenge with greater clarity and confidence, more capacity for what matters most, and a clear direction for what you want to create next.
DESIGNED FOR A THRIVING BUSINESS + A RICH, FULL LIFE
You’ll receive 15 short, focused coaching sessions across the 21 days, along with practical Redefining Success® tools and worksheets that help you turn what you’re learning into real decisions and changes.
You'll also have 2 live coaching calls with Laura to bring your questions, decisions, opportunities, and what you're uncovering throughout the Challenge. Live calls are on Thursday, October 15 at 11am CST and Tuesday, October 20 at 1pm CST. Can't attend live? Every call is recorded and available in your training library.
Every training, worksheet, resource, and call recording is yours with lifetime access, so you can move through the experience in a way that works with your business and life and return to the material whenever you need it.
October 5 – October 25, 2026 | $297 One-Time Investment
Weekends are yours. No new sessions and nothing you need to complete. Catch up if you want to, or close the laptop and enjoy your life. Creating space for recovery, thinking, and the people and experiences that matter to you is part of high performance too.
Everything you need to make the next 21 days count, without adding another overwhelming program to your life.
15 SHORT, FOCUSED SESSIONS
Delivered Monday through Friday over three weeks, each session is designed to give you one powerful idea to consider and something useful to do with it. Most will take about 10–15 minutes, so you can put the work into practice without needing to rearrange your life to participate.
2 LIVE COACHING CALLS WITH ME
Bring your real goals, decisions, opportunities, and challenges. I'll coach you through what's coming up as you apply the work, help you see the situation from a different angle, and you'll leave with a clear next move. Our two live calls are on Thursday, October 15 at 11am CST and Tuesday, October 20 at 1 pm CST. Replays are available if you can't attend live.
PRIVATE TELEGRAM COMMUNITY
You’ll have a private space throughout the Challenge to connect with other participants, share what you’re learning and implementing, celebrate wins, and have conversations with people who understand what it’s like to be ambitious, successful, and thinking differently about what comes next.
PRACTICAL TOOLS + EXERCISES
You’ll have simple frameworks and exercises to help you evaluate what deserves your ambition, protect your attention and capacity, make stronger decisions, and design the way you want to operate going forward.
YOUR REDEFINING SUCCESS® PLAN
By the end of the Challenge, you’ll bring everything together into a clear plan for what you want to pursue, what you’re ready to change, what you want to protect, and how you want success to show up in your life now.
LIFETIME ACCESS
You’ll keep access to all 15 sessions and Challenge materials, so you can revisit the work whenever your goals, business, or definition of success changes.
Everything is designed to work with your business and your life, not compete with it.
Hi, I’m Laura.
I’ve spent more than 30 years as an entrepreneur, built a career as a top 1% Realtor, and sold more than 1,800 properties. I know what it takes to build something successful, sustain it over decades, and keep evolving as what you want from your success changes.
I’m also a Certified High Performance, Success, and Life Coach, bringing decades of real-world business experience into the coaching work I do today.
I’m ambitious. I love building businesses, making money, and going after big goals. I still get excited about what I can create next.
I’ve also been very intentional about building a life that gives me time to enjoy the success I’ve worked so hard to create. For years, I’ve rarely worked nights or weekends; I’ve protected time for my family and the things I love, and I don’t believe success should require giving everything else in your life whatever is left over.
That’s a big part of why I created Redefining Success®.
I work with successful entrepreneurs and high achievers who already know how to get results and want to make sure what they’re building next reflects what they actually want from their success and their life now.
My coaching brings together the business experience I’ve gained over three decades with high-performance strategy, mindset, confidence, and everything I’ve learned from years of investing in coaching and masterminds myself.
I want you to keep achieving incredible things. I also want the success you create to give you the money, freedom, choices, and life you wanted it for in the first place.
Laura Flood
30+ Years in Business | Top 1% Realtor Nationwide | Certified High Performance, Success and Life Coach | Millions in Revenue Generated
"As an entrepreneur running three different businesses, I came into my coaching session with Laura feeling overwhelmed and unclear about the direction I needed to take. Laura helped me unpack everything, explore my options, and guided me toward clarity with practical tips, tools, and resources. It was such a valuable experience, and I’m truly grateful for the insight and support she provided." Cortney C.
Frequently Asked Questions
Yes. In fact, that’s exactly who I created it for.
You already know how to work hard, follow through, and create results.You're not looking for motivation or a blueprint for becoming successful.
You're looking for what you're missing. The adjustment that makes your business work better. The perspective that helps you make an important decision faster. The strategy that allows you to keep building without automatically requiring more of yourself.
You bring your experience and momentum. I'll bring mine.
It’s a high-performance challenge, with business strategy woven in where it makes sense.
We’ll work on ambition, focus, confidence, capacity, decision-making, and the way you want to operate going forward. Because your business is likely a significant part of your success, we’ll also look at what has become unnecessarily complicated, where your time is creating the greatest return, and what no longer needs your involvement.
You’re getting the benefit of both my coaching expertise and more than 30 years of real-world business experience.
Most sessions are approximately 10–15 minutes, Monday through Friday. There’s no new content on the weekends, so you have space to catch up if you want to or step away completely.
I designed this for successful people with full lives. The goal isn’t to give you another program to keep up with. It’s to give you enough space and structure to make changes you can actually use.
Come live if you can because there’s a lot of value in hearing the coaching, even when you’re not the person being coached. If you can’t make a call, the replay will be available inside your Challenge portal.
You’ll also have lifetime access to the 15 sessions and Challenge materials.
Telegram gives you a private space to connect with the other participants throughout the 21 days, share what you’re learning and implementing, celebrate wins, and have conversations with people who understand what it’s like to be ambitious, successful, and ready for what comes next.
The two live calls are your coaching space with me, so Telegram is designed primarily for connection, conversation, and peer support.
There really isn’t a “behind.”
The sessions are short, weekends have no new content, and you’ll have lifetime access to everything. Follow along with us in real time as much as you can, catch up when you want to, and focus on applying the parts that matter most to you.
Yes. We’ll absolutely apply this work to your business.
If your time is going to the wrong things, your business has become more complicated than it needs to be, you’re considering a new opportunity or direction, or too much still depends on you, those are all places we can apply the work.
The difference is that we won’t assume the answer is another system, strategy, or productivity hack. We’ll look at the bigger picture of what you’re building, what deserves your involvement, and what will create the greatest return for you now.
You’ll leave with your Redefining Success® Plan, including what you want to pursue, what you’re ready to change, what you want to protect, and what you want your success to make possible going forward.
You’ll also have practical tools you can continue using as new goals, opportunities, and decisions come up.
No. I love this question enough that I would absolutely include it.
I’m ambitious too. I love business, making money, setting big goals, and seeing what I’m capable of creating. Redefining Success® isn’t about making your ambition smaller.
It’s about making sure the goals you’re giving that ambition to are actually worth what they require from you.
Lifetime.
You’ll keep access to all 15 Challenge sessions and materials, so you can come back whenever you’re considering a new goal, moving into a different season of business or life, or realizing that your definition of success has changed again.
At Best of Best Review, we are proud to honor Laura Flood, Founder and CEO of Redefining Success® Coaching and Real Estate Methods for Success®, as the Best Success and High Performance Coach in the US of 2025. Laura has transformed the way entrepreneurs and Realtors define achievement. Rather than subscribing to hustle culture, she has pioneered a refreshing new model: one where success is measured by alignment, fulfillment, and sustainable growth.
Laura Flood: Best Success and
High-Performance Coach in the US for 2025
Read Full Article Here
At Best of Best Review, we are proud to announce Laura Flood as the winner of the Best Success and High-Performance Coach in 2024 award. This prestigious honor celebrates her unparalleled dedication to transforming lives, her innovative coaching methods, and her ability to empower entrepreneurs and Realtors to achieve extraordinary success.
Laura Flood: Best Success and
High-Performance Coach in 2024
Read Full Article Here
Laura Flood, the visionary behind Redefining Success® Coaching and Real Estate Methods for Success®, is reshaping how entrepreneurs and real estate professionals approach success. Her innovative Redefining Success® Mastermind offers ambitious women the tools to redefine their professional and personal lives through strategic systems, mindset shifts, and a supportive community.
Redefining Success®: Empowering Women Entrepreneurs with Transformative Coaching and Strategic Masterminds
Read Full Article Here
This high-level group coaching experience is designed for ambitious entrepreneurs and Realtors who seek to redefine success on their own terms, balancing professional achievement with personal fulfillment.
Redefining Success® Mastermind Empowers Entrepreneurs to Achieve Sustainable Success
Read Full Article Here
Laura Flood, Founder of Redefining Success® Coaching and Real Estate Methods for Success®, is revolutionizing how entrepreneurs and Realtors define and achieve success. Laura has developed an innovative approach that combines strategic systems with a strong emphasis on mindset, boundaries, and fulfillment. Her work empowers professionals to build sustainable businesses while living intentional lives aligned with their deepest values.
Redefining Success®: A New Path to Prosperity and Fulfillment
Read Full Article Here
Laura Flood introduces Redefining Success®, a groundbreaking coaching framework designed to help entrepreneurs and Realtors achieve sustainable success while prioritizing balance, clarity, and fulfillment in both their personal and professional lives.
Laura Flood Unveils Redefining Success® Framework Transforming Coaching for Realtors and Entrepreneurs
Read Full Article Here
My definition of women who win isn't found in their titles or bank accounts. It’s having the courage to live authentically and unapologetically with intention and purpose.
Women who win are ambitious, positive, resilient, and are relentlessly committed to their dreams and making an impact in this world.
Order a Copy of Women Who Win
This book is for anyone who wants to show up authentically, make a bigger impact, and build success in a way that feels aligned. In my chapter, I share how introverts can achieve extraordinary success by showing up in a way that feels right for them–no need to change who they are. Success and influence don’t come from being the loudest—they come from showing up with confidence, purpose, and intention.
Actionable Strategies From Industry Experts to Help You Stand Out in Your Industry With Ease
Order Your Copy of Visible Here
Ranked in the top one-percent of agents in the nation, Laura Flood has 30+ years experience serving communities in Southeastern Wisconsin. An experienced and happy team has been crucial to that success. “We’ve cultivated a family-first, motivating work environment.
Featured in Top Agent Magazine
Read Full Article Here
